Digital Marketing Optimization Specialist

5 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Digital Marketing Optimization Specialist

As a Digital Performance Marketing Manager, you will play a key role in driving our digital marketing strategy forward. Your expertise in data-driven decision making, combined with your creative vision, will enable you to develop and execute high-performing digital media plans that deliver tangible results.

In this role, you will manage ad tech platforms, optimize conversion funnels, and leverage analytics tools like AppsFlyer, Google Analytics, and Firebase to guide strategic decisions. You will also collaborate with cross-functional teams to align media campaigns with brand messaging and user journeys.

  • Design and execute 360° digital media plans including performance marketing, social media, search engine marketing (SEM), programmatic, and influencer campaigns.
  • Manage digital media budgets and ensure maximum ROI through real-time optimization.
  • Collaborate with creative, content, and product teams to align media campaigns with brand messaging and user journeys.
  • Develop and execute conversion optimization strategies from digital paid channels for web, mobile site, and app funnels.
  • Conduct A/B testing, multivariate testing, and user behavior analysis to improve engagement and conversion rates.
  • Identify friction points across user journeys and work with UX and product teams to resolve them.
  • Implement and manage mobile measurement platforms (MMPs) like AppsFlyer, Firebase, and Adjust to track app installs, user engagement, and in-app conversions of digital paid campaigns.
  • Create dashboards and reports using Google Analytics, Data Studio, and Excel to analyze KPIs and make data-backed decisions.
  • Oversee implementation and maintenance of pixels, UTM strategies, tag management systems (e.g., GTM), and dynamic retargeting.
  • Collaborate with IT and product development teams to ensure proper data flow between platforms.
  • Leverage AI/ML-based tools (where applicable) to predict user behavior and automate bidding strategies.
  • Act as a digital evangelist within the marketing team, helping build a data-first culture.
  • Work closely with agency partners, ad platforms (Meta, Google, TikTok, etc.), and internal stakeholders to ensure alignment of KPIs.
  • Present campaign insights, testing outcomes, and optimization roadmaps to senior leadership.

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