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Marketing Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Description:

We are seeking a highly motivated and detail-oriented Marketing Staff member to support the execution of marketing campaigns, assist with content creation, manage social media, coordinate events, and help track performance analytics. This role is crucial in enhancing brand awareness, generating leads, and promoting software solutions.

Key Responsibilities:
  • Develop and implement marketing strategies and campaigns.
  • Manage and update social media platforms (LinkedIn, Instagram, Facebook, etc.).
  • Create engaging content for blogs, email newsletters, social posts, and marketing materials.
  • Coordinate with graphic designers and vendors for marketing collateral.
  • Monitor and report on digital marketing campaign performance (SEO, SEM, email, etc.).
  • Organize promotional events, webinars, and exhibitions.
  • Maintain and update the CRM database with marketing contacts.
  • Conduct market research and competitor analysis.
  • Assist in lead generation efforts and nurture marketing-qualified leads.
  • Collaborate with the sales team to align marketing strategies with sales goals.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 1–3 years of experience in a marketing role (preferred but not mandatory).
  • Strong written and verbal communication skills.
  • Knowledge of digital marketing channels and tools (Google Ads, SEO, email marketing platforms).
  • Familiarity with social media management tools (e.g., Buffer, Hootsuite).
  • Basic design skills using Canva, Adobe Creative Suite, or similar tools.
  • Analytical mindset and proficiency with marketing analytics tools (Google Analytics, HubSpot, etc.).
  • Team player with a proactive attitude and a willingness to learn.
What We Offer:
  • Competitive salary and performance bonuses.
  • Flexible work hours and remote working options.
  • Opportunity to grow in a tech-driven company.
  • Learning opportunities and career development support.
  • Friendly and collaborative work culture.