
Meta and Google Ads Expert
4 days ago
Our Approach:
At Markit Papa, we believe in crafting tailored marketing strategies that drive business growth. Our team helps clients scale by leveraging innovative digital advertising tools and personalized approaches.
Job Requirements:
We are seeking a skilled Meta and Google Ads Expert with experience in server-side tracking to join our team. The ideal candidate will design, implement, and manage paid advertising campaigns on Meta and Google Ads platforms, focusing on accurate conversion tracking and reporting.
Key Responsibilities:
- Develop and execute comprehensive paid advertising strategies across Meta and Google Ads.
- Establish server-side tracking using Meta Conversion API, Google Tag Manager (GTM), and Google Ads Enhanced Conversions for precise campaign data analysis.
- Collaborate closely with developers to ensure seamless integration of tracking codes and troubleshoot any technical issues.
- Continuously optimize ad performance through A/B testing, audience segmentation, and creative refinement to enhance ROI.
- Analyze campaign metrics, generate insightful reports, and provide actionable recommendations for scaling campaigns.
- Stay abreast of industry trends, platform updates, and tracking technologies to apply best practices in digital marketing campaigns.
Essential Qualifications:
- A minimum of 3 years of experience managing Meta and Google Ads campaigns.
- Expertise in server-side tracking tools such as Meta Conversion API, GTM, and Google Ads Enhanced Conversions.
- Strong analytical skills to analyze campaign data, identify trends, and optimize for performance.
- Experience with cross-channel attribution and a deep understanding of conversion tracking.
- Google Ads and Meta Blueprint certifications are highly valued.
- Excellent communication and teamwork skills.
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