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Social Media Leader

3 weeks ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Lead Social Media Strategist

We are seeking an experienced Social Media Manager to lead our brand's online presence with creativity, data-driven insights, and a passion for sports. This role requires hands-on expertise in managing Meta, TikTok, and YouTube, staying ahead of trends, and engaging with a highly active sports audience.

Key Responsibilities:
  • Strategic Leadership & Growth: Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
  • Industry Monitoring: Monitor industry trends, competitor activity, and audience behavior to craft instant, impactful content strategies.
  • Brand Presence: Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform-specific approaches.
  • Team Management: Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand's vision.
Content Creation & Community Engagement
  • Content Planning: Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content.
  • Community Interaction: Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience.
  • Daily Activity: Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation.
  • Multimedia Execution: Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling.
Influencer Partnerships & Campaigns
  • Influencer Identification: Identify, onboard, and manage influencer relationships to amplify brand visibility.
  • Collaborations: Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities.
  • Campaign Management: Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking.
Data Analysis & Performance Reporting
  • Analytics Tools: Utilize social media analytics tools to track key metrics and optimize content strategies.
  • Performance Reports: Generate performance reports to evaluate campaign success and audience engagement.
  • Data-Driven Insights: Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques.
Cross-Functional Collaboration
  • Teamwork: Work closely with paid media, content, and design teams to ensure cohesive brand messaging.
  • Integration: Align with email marketing teams to integrate social strategies into broader digital campaigns.
  • Consistency: Coordinate with website teams to maintain banners, tickers, and digital brand consistency.

Minimum Requirements:

  • Experience: 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment.
  • Industry Knowledge: Experience in sports, fitness, or entertainment industries is a plus.
  • Education: BBA/MBA or equivalent degree in Marketing, Digital Media, or a related field.
  • Analytical Skills: Strong analytical skills to interpret data and make informed decisions.
  • Technical Skills: Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.).
  • Communication Skills: Excellent communication and presentation skills for internal and external stakeholder engagement.
  • Marketing Expertise: Experience in influencer marketing, content strategy, and audience growth tactics.

Preferred Industry Experience:

  • E-commerce / Retail: Managing consumer product branding and digital campaigns to drive sales and customer engagement.
  • Sports / Fitness / Apparel: Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns.
  • Technology / SaaS / AI: Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies.
  • FMC: Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence.
  • Real Estate: Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies.

Benefits:

  • Relocation Support
  • Health Insurance
  • Free Lunch Facility
  • Gym Membership
  • Participatory Fund
  • Competitive Salary
  • Learning Environment
  • Award-Winning Culture
  • Paid Time Off
  • Group Life Insurance
  • Gratuity
  • Maternity Leave