Community Engagement Specialist

12 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

Job Description:

  • We are looking for a skilled Digital Content Strategist to develop and execute engaging content strategies across digital platforms. This will include designing and managing email marketing campaigns to boost customer engagement and retention, collaborating with creative media and PR agencies to execute campaigns, identifying on-board and building relationships with influencers aligned with brand goals, sourcing and negotiating with vendors for content production and campaign needs, planning and organizing brand events, activations, and community engagement initiatives, maintaining and updating customer and community databases, developing targeted marketing campaigns based on community buying attributes, fostering relationships with customers and industry professionals, analyzing campaign performance using Google Analytics and other tools, conducting market research to stay informed about industry trends and competitors, creating and executing strategic LinkedIn and Facebook ad campaigns, and generating comprehensive reports on community engagement and campaign effectiveness.
  • The ideal candidate will have a Bachelor's/Master's degree in Marketing, Business, or a related field and at least 3 to 5 years of relevant experience. They will also possess excellent Google analytics, Google Ads, Facebook Ads, LinkedIn Campaign, research skills, and presentation skills.

Key Responsibilities:

  • Content Strategy Development: Develop and execute engaging content strategies across digital platforms.
  • Email Marketing: Design and manage email marketing campaigns to boost customer engagement and retention.
  • Campaign Execution: Collaborate with creative media and PR agencies to execute campaigns.
  • Influencer Relations: Identify on-board and build relationships with influencers aligned with brand goals.
  • Vendor Management: Sourcing and negotiating with vendors for content production and campaign needs.
  • Event Planning: Plan and organize brand events, activations, and community engagement initiatives.
  • Data Management: Maintain and update customer and community databases.
  • Targeted Marketing: Develop targeted marketing campaigns based on community buying attributes.
  • Customer Relationships: Foster relationships with customers and industry professionals.
  • Analytics and Research: Analyze campaign performance using Google Analytics and other tools and conduct market research to stay informed about industry trends and competitors.
  • Social Media Advertising: Create and execute strategic LinkedIn and Facebook ad campaigns.
  • Reporting: Generate comprehensive reports on community engagement and campaign effectiveness.

Requirements:

  • Education: Bachelor's/Master's degree in Marketing, Business, or a related field.
  • Experience: At least 3 to 5 years of relevant experience.
  • Skills: Excellent Google analytics, Google Ads, Facebook Ads, LinkedIn Campaign, research skills, and presentation skills.


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