Brand Storyteller

5 days ago


Islamabad, Islamabad, Pakistan Enigma Software Solution Full time

Brand Storyteller

Enigma Software Solution is seeking a skilled Brand Storyteller to elevate our brand's online presence and connect with our target audience in the US tech sector.

About the Role

This is an exciting opportunity for a creative storyteller to craft engaging narratives that reflect the company's voice and expertise. You will work closely with our marketing and sales teams to deliver cohesive campaigns and optimize content performance.

Key Responsibilities:

  • Narrative Development:
    • Develop compelling stories for LinkedIn, Facebook, Instagram, and X, tailored to the US tech market.
    • Craft personalized LinkedIn direct messages targeting founders, CTOs, and decision-makers.
    • Write persuasive and impactful email marketing campaigns.
    • Ghostwrite articles and posts reflecting the company's voice and expertise.
  • Content Strategy & Research:
    • Conduct research to understand the target audience's preferences and pain points.
    • Analyze industry trends and competitor strategies to craft compelling content.
    • Plan and maintain a content calendar aligned with business goals.
  • Social Media Management:
    • Collaborate with the sales and marketing team to ensure consistent messaging across platforms.
    • Create engaging, platform-specific posts to drive brand awareness and engagement.
  • Performance Optimization:
    • Track and analyze content performance using data insights to improve results.
    • Experiment with various content formats and styles for better engagement.

Requirements:

  • Compelling Storytelling: Develop engaging narratives that resonate with our target audience.
  • Tech Industry Knowledge: Understanding of the tech resource augmentation model and US market trends.
  • Social Media Proficiency: Familiarity with creating content for LinkedIn, Facebook, Instagram, and X.
  • Email Marketing Expertise: Ability to create effective email copy.
  • Data-Driven Insights: Analyze performance metrics to optimize content strategies.
  • Project Management: Manage multiple tasks and meet deadlines in a fast-paced environment.

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