Brand Messaging Expert

1 day ago


Islamabad, Islamabad, Pakistan Ciklum Full time
Expertise Wanted:
We're seeking a seasoned Copywriter to join our Marketing Team and take our brand's messaging to the next level. As a critical member, you'll bring your expertise in copywriting to create engaging content for various channels and drive campaign success.

The Position:
You will be responsible for developing compelling copy for demand gen campaigns, collaborating with our Design team to conceptualize and script video content, and maintaining Ciklum's brand tone of voice across all marketing materials.

Main Responsibilities:
  • Product Messaging & Campaign Creative
  • Create persuasive copy for demand gen campaigns, focusing on paid social media ads, email marketing, and landing pages.
  • Collaborate with subject matter experts to distill insights into compelling value propositions addressing customer pain points and needs.
  • Produce high-quality one pagers, datasheets, and case studies showcasing key benefits and real-world applications.
  • Write engaging long-form content, including white papers, blogs, and thought leadership articles, positioning Ciklum as a thought leader in the industry.
  • Craft concise, engaging, and SEO-optimized page copy driving conversions and communicating value effectively.
  • Work with the Design Team to develop storyboards and write scripts for explainer videos, thought leadership ads, and case studies.
  • Ensure Ciklum's brand tone of voice is consistent across all marketing materials.
  • Innovate with fresh approaches to storytelling and messaging to differentiate Ciklum in a competitive market.


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