
SEO Manager for Search Engine Optimization
2 weeks ago
About the Company
We are a dynamic organization seeking an experienced SEO Manager to join our team. As a key member of our digital marketing department, you will be responsible for developing and implementing strategies to improve our online presence.
Job Description
The successful candidate will have a proven track record in search engine optimization and will be responsible for managing all SEO activities, including content strategy, link building, and keyword research. You will also manage SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
Key Responsibilities
- Execute tests, collect and analyze data, and identify trends to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives.
- Conduct full-scale SEO audits to provide recommendations for improvement in key areas such as keyword optimization and link building.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Manage SEO-related assets and tools/platforms, including Google My Business, Google Search Console, and Ahrefs.
- Work with the development team to ensure SEO best practices are implemented in newly developed code.
Requirements and Skills
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools.
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