Inbound Marketing Strategist

7 days ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time
About the Role

We're looking for a seasoned professional to spearhead our B2B marketing initiatives. This individual will play a pivotal role in leading our inbound marketing efforts across paid and organic channels, driving cross-functional teams, and continuously optimizing marketing funnels.

Key Responsibilities
  • Develop and execute a holistic B2B inbound marketing strategy that aligns with company goals.
  • Lead a cross-functional team of specialists across paid media, SEO, content, and marketing automation.
  • Set clear KPIs and manage team performance through regular reviews and goal-setting.
Paid and Organic Growth
  • Oversee paid campaigns on platforms such as Google Ads, LinkedIn, and other relevant B2B networks.
  • Manage budget allocation, A/B testing, audience targeting, and performance reporting.
  • Drive MQLs and SQLs through optimized channel strategies.
Content Strategy
  • Direct the content calendar and strategy across formats (blogs, whitepapers, case studies, landing pages).
  • Ensure content aligns with each stage of the buyer's journey and contributes to organic traffic and conversion goals.
  • Collaborate with internal/external writers and designers to deliver high-quality assets.
SEO and Analytics
  • Develop and execute SEO strategies to improve rankings, drive traffic, and increase lead flow.
  • Monitor performance through tools like Google Analytics, SEMrush, Ahrefs, etc.
  • Implement technical SEO, on-page and off-page best practices.
Must-Have Skills
  • 5+ years of experience in B2B digital/inbound marketing, with at least 2 years in a leadership role.
  • Deep expertise in managing PPC, SEO, and content marketing strategies.
  • Strong knowledge of marketing automation platforms (e.g., HubSpot).
  • Hands-on experience with web analytics tools (Google Analytics, GA4, Tag Manager).
  • Excellent project management and communication skills.
Benefits and Perks
  • Fuel allowance
  • Medical insurance
  • Free lunch facility
  • Gym membership
  • Participatory fund
  • Market competitive salary
  • Learning and challenging work environment
  • Amazing work culture
  • Paid time off
  • Group life insurance
  • Gratuity
  • Maternity leaves

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