Strategic Brand Development Executive

1 week ago


Lahore, Punjab, Pakistan HR WAYS Full time

About HR WAYS

We are a pioneering force in education, harnessing the power of technology to enhance learning outcomes.

Our mission is to empower every student, everywhere. Recognised as one of the 6 most innovative education technologies worldwide by the esteemed WISE Award, we continue to push boundaries.

The Challenge:

As a Marketing Manager-Innovation & Growth, you will spearhead brand campaigns, performance marketing initiatives, and international expansion efforts, driving growth and innovation across the globe.

Your Key Tasks:

  1. Develop comprehensive project roadmaps for performance marketing, brand campaigns, and international expansion initiatives.
  2. Cultivate strong relationships with product, design, and sales teams to guarantee successful project delivery and adherence to brand values.
  3. Analyze KPIs, budgets, and timelines, applying data-driven insights to inform strategic decisions.
  4. Proactively identify and resolve potential issues, upholding high-quality standards.
  5. Prepare and present clear, concise progress reports and recommendations to leadership and key stakeholders.

Essential Qualifications:

  1. At least 3 years of experience in project management, preferably with a strong marketing or digital emphasis.
  2. Proficiency in project management tools (e.g., Asana, Trello, Jira) and familiarity with agile methodologies.
  3. Demonstrated expertise in performance marketing, SEO best practices, and social media campaigns.
  4. Ability to thrive in a fast-paced, entrepreneurial environment where innovation and adaptability are vital.
  5. Exceptional communication skills, facilitating effective team collaboration, idea articulation, and insight sharing.


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