Brand Marketing Executive

17 hours ago


Lahore, Punjab, Pakistan PepsiCo Full time
Overview

PepsiCo seeks an experienced Brand Marketing Executive to drive marketing strategies and plans for its 7up portfolio. The successful candidate will be responsible for setting overall marketing objectives, executing business strategies, and leading brand building initiatives.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to achieve short-term and long-term brand objectives.
  • Monitor and review all marketing activities, providing recommendations on marketing support impact on brand performance.
  • Align with functional heads and teams to ensure flawless execution of marketing plans.
  • Collaborate with R&D, Trade Marketing, Sales, and Supply Chain teams in planning and executing in-market activities.
Qualifications

The ideal candidate should possess:

  • MBA (preferably in Marketing) or equivalent experience.
  • Leadership skills with the ability to plan and drive high-importance agendas.
  • Strong analytical and problem-solving skills.
  • Excellent communication and persuasion skills.


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