
Digital Marketing Specialist
2 days ago
This role requires a skilled professional to develop and maintain a company's online presence across all relevant platforms.
The ideal candidate will be able to create high-quality back-links using ethical SEO techniques, conduct onsite and offsite technical audits on our websites, and continually work on the search engine optimization of our websites.
Key Responsibilities:
- Develop and maintain a professional image of any company through all relevant social media platforms.
- Create high-quality back-links using ethical SEO techniques.
- Conduct onsite and offsite technical audits on our websites.
- Continually work on the search engine optimization of our websites.
- Understand modern social media marketing strategies to engage with potential clients.
- Design landing pages that are able to convert a high number of customers.
- Prepare monthly reports showing results of current advertising campaigns as well as recommendations to improve upon them.
- Assist in the maintenance and monitoring of keyword bids, proper adherence to daily and monthly budget caps, impression share, quality score and other important account metrics.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Write engaging content, blogs, and website articles.
- Carry out competitor analysis and identify best marketing activities.
- Design email campaigns to be sent out to thousands of potential customers.
- Craft powerful calls-to-action to convert visitors.
- Stay up-to-date with both white hat and black hat SEO strategies to avoid them and stay within search engine guidelines.
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