
Brand Strategy Director
6 days ago
Brand Executive Director is responsible for developing and implementing overall brand strategies in Pakistan. This includes localizing global brand strategies from HQ, identifying and selecting media resources, celebrity resources, and co-branding resources to implement brand strategies.
Key Responsibilities- Develop and implement brand strategies in Pakistan.
- Select and manage media resources, celebrity resources, and co-branding resources.
- Cooperate with the department manager to set up department structure and working processes.
- Built relationships with stakeholders, including media and business partners.
- Monitor and evaluate the execution of all brand activities.
- Provide key opinions and advice to relevant colleagues.
Education: Bachelor's degree or above in business, marketing, journalism, or related subjects; overseas education is a plus.
Language: Native speaker; fluency in Mandarin or English is mandatory.
Experience: Minimum 7 years of practical and managerial experience in marketing/branding field; MNC background preferred.
Communication: Good communication skills in cross-cultural and cross-departmental coordination contexts.
Personality: Good team leader; driven, self-motivated, and willing to embrace a diversified culture.
Knowledge: Solid knowledge about local media, creativity, and brand activation knowledge.
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Brand Director
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Marketing Director
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Brand Executive Director
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Director of Marketing and Branding
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