
Brand Strategy Head
6 days ago
About the Job
We are seeking a highly experienced Creative Brand Director to lead our creative marketing efforts for M. Basics, a leading women's fashion brand. As a seasoned professional, you will bring a deep understanding of creative marketing and brand strategy to drive business growth and success.
Key Responsibilities
- Creative Strategy & Brand Positioning
- Develop and implement a comprehensive creative strategy aligned with M. Basics' brand values, consumer trends, and business objectives.
- Translate strategic briefs into actionable creative concepts for seasonal campaigns, product launches, and brand-building initiatives.
- Define and evolve M. Basics' brand identity, ensuring consistency and differentiation in a competitive market.
- Cross-Functional Collaboration
- Work closely with digital marketing, product development, e-commerce, and retail teams to align creative strategies with business objectives.
- Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
- Partner with PR and social media teams to amplify brand storytelling.
- Performance Measurement & Optimisation
- Track and analyse the impact of creative campaigns using key performance metrics.
- Utilise data-driven insights to refine and enhance creative strategies.
- Present campaign performance reports to senior leadership and stakeholders.
Requirements
- 8+ years of experience in creative marketing, brand strategy, or related roles within the fashion industry.
- Prior experience with leading women's fashion brands.
- Strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives.
- Strategic yet hands-on approach; someone who takes ownership and drives execution.
- Strong leadership abilities; can build and inspire a high-performing creative team.
- Trend-savvy & innovative; ability to integrate fashion, cultural, and digital trends into campaigns.
- Excellent storytelling and visual communication skills.
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