Online Marketing Director

7 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time

We're looking for a seasoned SEO & Ads Manager who can drive growth through strategic online marketing initiatives. This role involves overseeing search engine optimization (SEO) and paid advertising campaigns, leveraging expertise in Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other paid marketing channels.

The successful candidate will have extensive experience in SEO, including keyword research, competitor analysis, and content optimization. They'll be responsible for developing and implementing SEO strategies to improve organic rankings, conducting on-page and off-page SEO, and optimizing website speed, user experience (UX), and mobile-friendliness.

Key Responsibilities:

  • Search Engine Optimization (SEO):
    • Develop and implement SEO strategies to improve organic rankings and drive quality traffic.
    • Conduct keyword research, competitor analysis, and content optimization.
    • Perform on-page SEO (meta tags, structured data, internal linking, website audits).
    • Execute off-page SEO (link building, guest posting, outreach strategies).
    • Optimize website speed, user experience (UX), and mobile-friendliness.
    • Monitor SEO performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.
  • Paid Ads & PPC Campaigns:
    • Plan and execute Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads to generate high-quality leads.
    • Set up and optimize campaigns, targeting the right audience for maximum ROI.
    • A/B test ad copies, landing pages, and bidding strategies to improve conversions.
    • Monitor and adjust ad spending to ensure optimal budget allocation.
    • Track and analyze campaign performance, providing regular reports with actionable insights.
  • General Digital Marketing & Reporting:
    • Work closely with the content team to optimize blog posts, landing pages, and marketing materials.
    • Identify new digital marketing trends and experiment with innovative strategies.
    • Provide weekly/monthly performance reports on SEO rankings, website traffic, and ad campaign results.


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