Marketing Performance Analyst

8 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are looking for a skilled Marketing Performance Analyst to drive business growth through data-driven decision-making. As a key member of our marketing department, you will analyze marketing performance, develop insightful reports, and optimize data processes to enhance campaign effectiveness.

Responsibilities:
  • Marketing Metrics Analysis: Analyze marketing metrics (e.g., lead generation, conversion rates, CAC, ROAS, CLV) to inform business decisions.
  • Dashboard Development: Create interactive dashboards and reports to showcase marketing performance and trends.
  • Data Quality Assurance: Ensure data accuracy by integrating marketing data from different sources (CRM, Google Analytics, Ad Platforms, etc.).

Collaboration: Partner with cross-functional teams to translate insights into actionable strategies.

Requirements:

3+ years of experience in marketing analytics or business intelligence.
Strong analytical skills with experience in data visualization and marketing performance tracking.

Desirable Skills:
  • Experience with CRM tools and marketing automation platforms.
  • Knowledge of MarTech tools (e.g., HubSpot, Marketo, Salesforce, Google Ads, Facebook Business Manager).


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