Effective Communication Strategist

1 week ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Role Summary

This role is responsible for developing and implementing a communication strategy that aligns with project goals. The ideal candidate will have 2–3 years of experience in social media content creation, digital marketing, or communications. Prior work in non-profits, development, or WASH sectors is preferred.

Key Responsibilities
  • Develop and implement a communication plan to enhance project visibility and reach.
  • Ensure consistent messaging across various platforms.
  • Engage with local and national media to increase project awareness.

Content Creation & Visual Media
  • Produce engaging content such as case studies, success stories, blogs, and social media posts.
  • Design informative materials in local languages for students, parents, and teachers.
  • Create infographics, banners, and audiovisual content.

Social Media & Campaigns
  • Manage and grow the project's social media presence with regular, engaging posts.
  • Develop content aligned with global observance days and project milestones.
  • Monitor performance and adjust strategies for maximum reach and engagement.

Field Visits & Video Production
  • Capture field content through photos and videos during school visits.
  • Lead end-to-end video production (concept, shoot, edit, publish).
  • Create short-form and impactful visual content for storytelling.

Design & Storytelling
  • Design digital visuals and edit media content maintaining brand quality.
  • Develop compelling scripts, captions, and human-interest stories to showcase impact.

Community Engagement & Events
  • Support school events and awareness campaigns (e.g., Global Handwashing Day).
  • Facilitate stakeholder feedback and relationship-building with partners.

Monitoring & Reporting
  • Track and report communication activities, reach, and outcomes.
  • Contribute visual and narrative content for donor reports and presentations.

Capacity Building
  • Train staff and school WASH clubs on communication techniques.
  • Promote child-friendly messaging to ensure student engagement.

Equipment Management
  • Maintain and manage media equipment and organize visual asset libraries.

Travel Requirement
  • Must be willing to travel to schools and field sites for content collection and stakeholder interaction.

Requirements

Education:

  • Bachelor's or Master's degree in Media Studies, Communications, Digital Marketing, Public Relations, Social Sciences, or a related field.

Experience:

  • 2–3 years of relevant experience in social media content creation, digital marketing, or communications.
  • Prior work in non-profits, development, or WASH sectors preferred.
  • Experience in content capture, storytelling, and campaign execution.
  • Exposure to schools, children, or behavior change communication (BCC) is a plus.
  • Strong storytelling, scriptwriting, and content creation abilities (written, visual, digital).
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign), Canva, and Microsoft Office.
  • Skilled in graphic design for digital and print, video editing, color grading, and audio syncing.
  • Knowledgeable in social media trends and platform best practices.
  • Technically adept with media equipment and basic troubleshooting.
  • Excellent verbal and written communication in English and Urdu; knowledge of local languages is an asset.
  • Strong organizational, coordination, and time management skills.

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