Digital Advertising Specialist

1 week ago

Lahore, Punjab, Pakistan beBeeAdvertising Full time 1,000,000 - 1,500,000

Job Title: Digital Advertising Specialist

Digital Advertising Specialist will be responsible for creating and managing paid advertising campaigns across various digital platforms to drive maximum ROI.

Key Responsibilities:

  • Campaign Planning: Develop and execute comprehensive paid advertising strategies across Meta, Google Ads, and other digital channels.
  • Targeting Optimization: Conduct keyword research, audience segmentation, and competitor analysis to enhance ad targeting and performance.
  • Performance Analysis: Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS) to ensure optimal returns.
  • Creative Development: Design and implement A/B testing strategies to improve ad creatives, copy, and landing pages.
  • Team Collaboration: Work closely with the marketing team to align ad strategies with overall business objectives.
  • Trend Awareness: Stay updated on the latest PPC, social media advertising, and digital marketing trends to enhance campaign effectiveness.
  • Reporting and Insights: Provide detailed performance reports and actionable recommendations for continuous improvement.

Requirements:

  • Experience: Proven track record of managing Meta Ads and Google Ads campaigns.
  • Skills: Strong understanding of PPC, retargeting, and conversion optimization strategies.
  • Tools Proficiency: Expertise in ad management tools (Meta Business Manager, Google Ads Manager, Google Analytics).
  • Analytical Mindset: Ability to interpret campaign data and generate insights.
  • Communication Skills: Excellent communication and project management skills.

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