SEO and SMM Specialist

6 days ago


Lahore, Punjab, Pakistan HR Ways Full time
Job Details
We are looking for a highly skilled Inbound Lead Generation Specialist to join our team at HR Ways. As a key member of our digital marketing department, you will be responsible for developing and implementing effective strategies to attract and convert leads using advanced digital marketing techniques.

Key Responsibilities:
  • Develop and execute SEO strategies to increase search engine rankings and drive organic lead generation.
  • Plan, implement, and optimize SMM campaigns across various platforms to boost brand awareness and attract leads.
  • Design and manage PPC campaigns, adjusting strategies to maximize ROI and conversion rates.
  • Analyze campaign performance using tools like Google Analytics and SEMrush.
  • Communicate directly with clients to gather insights and tailor lead generation strategies.
  • Collaborate with the development team to ensure all websites and content are SEO-optimized.
  • Partner with sales and marketing teams to align strategies for nurturing inbound leads.

Requirements
  • Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
  • 2+ years of experience in SEO, SMM, and PPC within the software industry, with demonstrable results.
  • Excellent verbal English communication skills for clear client interaction.
  • Strong ability to make data-driven decisions and continuously optimize marketing performance.


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