Digital Advertising Strategist

3 days ago

Gujrat, Punjab, Pakistan beBeeAdoptimization Full time $80,000 - $100,000
Job Overview

We are seeking a seasoned Pay-Per-Click (PPC) expert to spearhead our digital advertising strategy. As a PPC specialist, you will be responsible for crafting and optimizing campaigns across various platforms to drive maximum return on investment.

Key Responsibilities
  • Design, implement, and refine PPC campaigns using Google Ads, Bing Ads, and other relevant tools to boost ROI.
  • Conduct thorough keyword research to identify relevant search terms for our services and develop targeted ad copy, landing pages, and campaign structure to generate leads.
  • Analyze campaign performance, making real-time adjustments to improve ROI, utilizing A/B testing, heatmaps, and analytics.
  • Manage bid strategies and allocate resources to ensure campaigns remain within target KPIs.
  • Stay abreast of the latest trends and algorithm changes in PPC and SEM.
  • Collaborate with cross-functional teams to align ad strategies with overall business objectives.
Requirements
  • 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services.
  • Prior experience in marketing accounting or bookkeeping services to the US market is a plus.
  • Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools.
  • Strong analytical skills to interpret campaign data and make strategic decisions based on performance metrics.
  • Excellent communication skills to collaborate with internal teams and report to senior management.

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