Business Lifecycle Strategist

5 days ago


Karachi, Sindh, Pakistan Daraz Full time

At Daraz, we are committed to delivering exceptional customer experiences. We believe that every interaction with our platform is an opportunity to build trust and loyalty with our buyers.

The Buyer Lifecycle Manager plays a critical role in achieving this goal. This individual will be responsible for designing and implementing strategies to optimize the buyer lifecycle, from acquisition through retention and advocacy.

This includes performing cohort analysis to identify trends and segment opportunities, and applying insights to refine lifecycle strategies and improve buyer engagement. The Buyer Lifecycle Manager will also lead initiatives to improve buyer satisfaction, retention, and engagement at each lifecycle stage.

Additionally, this role involves collaborating with cross-functional teams, such as Operations, Commercial, and Customer Service, to ensure alignment of strategies and an integrated approach to enhancing the buyer experience.

Key Responsibilities:
  • Buyer Journey Optimization: Design and implement strategies to optimize the buyer lifecycle, from acquisition through retention and advocacy.
  • Cohort Analysis & Segmentation: Perform cohort analysis to identify trends and segment opportunities, and apply insights to refine lifecycle strategies and improve buyer engagement.
  • Buyer Engagement & Retention: Lead initiatives to improve buyer satisfaction, retention, and engagement at each lifecycle stage.
Requirements:
  • Bachelor's degree in Business, Marketing, Economics, Data Science, or a related field.
  • 2-3 years of experience in Buyer Lifecycle Management, Customer Experience, or a similar role.
  • Proficiency in CRM tools and data analysis tools (Excel, SQL, Power BI, Tableau).


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