Product Marketing Specialist

3 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
About the Role

We are seeking a highly articulate Product Marketing Specialist to join our marketing team. As a Product Marketer, you will play a pivotal role in shaping our product's messaging and positioning, driving demand, and enabling our sales and customer success teams.

  • Product Messaging and Positioning: Develop compelling messaging and positioning strategies that clearly articulate the value and uniqueness of our products and features.
  • Close collaboration with product team: Frequently align with product teams on their roadmap and backlog calls to understand what's being built and why.
  • Market Intelligence: Conduct market research to understand customer needs, competitive landscape, and industry trends. This will require analyzing feedback on various platforms, researching competitors, listening to feedback calls from customers, and interviewing internal and external stakeholders.
  • Content Creation: Produce high-quality marketing materials such as messaging decks, positioning statements, customer-facing roadmaps, etc. in collaboration with the design team.
  • Web Collateral: Write compelling short copy for landing pages to drive lead generation. Work with the web team to launch pages and track performance.
  • Sales Enablement: Equip the sales team with necessary tools and materials, ensuring they have a deep understanding of product features and benefits. This involves presenting value propositions and driving live demos.
  • Go-to-Market Strategy & Launch: Plan and execute effective go-to-market strategies for new product launches and updates to create excitement.
  • Customer Success Collaboration: Work closely with the customer success team to gather customer feedback and insights for product development.
  • Performance Measurement: Analyze and report on the effectiveness of marketing campaigns and strategies.

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