Product Marketing Specialist

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Product Marketing Specialist

We are seeking a creative and results-driven professional to drive the marketing strategy and execution for our products.

As a Product Marketer, you will play a critical role in understanding the market, crafting compelling narratives, and developing marketing campaigns that drive customer acquisition and product adoption.

  • Market Research and Analysis:
    • Conduct market research to understand customer needs, competitor strategies, and industry trends.
    • Identify target audience segments and develop customer personas.

Key Responsibilities Include:

  • Create clear, compelling, and differentiated product positioning and messaging.
  • Work with design and content teams to produce product-focused marketing materials.
  • Develop and execute go-to-market strategies for product launches.
  • Plan and manage campaigns across digital, social, email, and other channels.
  • Collaborate with cross-functional teams to align marketing efforts with product objectives.
  • Provide sales teams with training and enablement materials.


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