Marketing Coordinator for Business Development

3 days ago


Karachi, Sindh, Pakistan PTCLal Full time
About PTCL Group

PTCL Group is a leading technology player in Pakistan, recognized as an award-winning BEST PLACE TO WORK in the Telecom and Technology sector. We offer a dynamic work environment, fostering innovation and excellence through our Culture Transformation & Change Management initiatives.

We value diversity and inclusion, promoting a culture where every individual can grow and succeed. Our vision is to become the largest technology player and national champion driving digital transformation in Pakistan.

Job Overview

We are seeking a talented Marketing Coordinator for Business Development to join our team. The successful candidate will be responsible for developing and implementing business-to-leader (BTL) marketing strategies that drive sales performance and enhance brand visibility.

Key Responsibilities:

  • Develop and execute BTL marketing plans to support sales initiatives and improve brand presence
  • Collaborate with cross-functional teams to create and distribute marketing materials
  • Analyze campaign effectiveness and provide insights for future strategy development

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 4-6 years of experience in marketing support, trade marketing, or related roles
  • Strong analytical skills and proficiency in marketing analytics tools
  • Familiarity with CRM systems and sales management software


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