
Results-Driven Advertising Strategist
5 days ago
We are seeking an experienced Facebook Ads Expertise Wanted to join our team at Oxbridgedigital. This role involves developing and executing comprehensive digital marketing strategies that drive business growth through effective Google Ads and Facebook Ads campaigns.
Job Responsibilities:- Develop and implement comprehensive digital marketing strategies to drive traffic and conversions.
- Manage and refine Google Ads and Facebook Ads campaigns to maximize ROI.
- Collaborate with web developers to ensure seamless integration between campaigns and landing pages.
- Monitor and report campaign performance using Google Analytics and Meta Ads tools, identifying areas for improvement.
- Perform A/B testing to optimize ad performance and landing pages, continually improving results.
- Experience: Proven experience with Google Ads and Facebook Ads management, delivering successful campaigns.
- Technical Knowledge: In-depth knowledge of Google Merchant Center and Facebook Business Suite, staying up-to-date with platform changes.
- Analytics and Tracking: Familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques, accurately tracking customer journey activities.
- Pixels and Conversions: Experience installing and managing Facebook Pixels for tracking and optimizing conversions, maximizing ROI.
- Data Analysis: Ability to track customer journey activities such as page views, add-to-cart actions, and purchases, providing actionable insights.
- AI Tools: Proficient in using AI tools to create campaign content, staying ahead of industry trends.
- Communication: Excellent communication skills, utilizing tools like Slack, WhatsApp, and task management platforms such as Linear, Trello, ClickUp, or Jira to collaborate effectively.
- Budget Management: Budget management expertise to create efficient campaigns delivering impactful results, driving business growth.
- Cross-Functional Collaboration: Collaborate with web developers to align campaigns with landing pages and tracking configurations, ensuring seamless execution.
- Creative Design: Utilize tools like Canva, Figma, or similar to design creatives for campaigns, maintaining brand consistency.
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