Digital Advertising Specialist

6 days ago

Sukkur, Sindh, Pakistan beBeeppc Full time $80,000 - $120,000
PPC Specialist Job Description

We are seeking a seasoned PPC specialist to spearhead the development, management, and optimization of our Pay-Per-Click advertising strategy across diverse platforms.

Your primary objective is to ensure maximum return on investment (ROI) on our PPC campaigns while driving targeted traffic to our digital assets.

Main Responsibilities:

  • Develop, implement, and refine PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
  • Conduct thorough keyword research to identify relevant search terms for services we offer
  • Create and manage ad copy, landing pages, and campaign structures to maximize lead generation
  • Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
  • Leverage A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
  • Manage bid strategies and budgets to ensure campaigns remain within target key performance indicators (KPIs)
  • Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
  • Collaborate with internal teams to align ad strategies with overall business goals
  • Provide insights and recommendations on new platforms or strategies to expand reach

Requirements:

  • Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
  • Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus
  • Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
  • Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics
  • Communication: Excellent communication skills to collaborate with internal teams and report to senior management
  • Certifications: Google Ads certification and other relevant SEM certifications are a must

Skill Set:

  • Google Ads
  • Bing Ads
  • Google Analytics
  • SEMrush
  • Ahrefs

Additional Information:

  • Contractual role available
  • Remote work option available

Education:

  • Must have a degree in Marketing, Communications, or a related field

Employment Type:

  • Contract

Location:

  • Pakistan

Job Function:

  • Information Technology

Industries:

  • IT Services and IT Consulting

Work Experience:

  • 8+ years of experience in PPC/SEM

Language:

  • English

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