Senior Lead Generation Professional

5 days ago

Sargodha, Punjab, Pakistan beBeeMarketing Full time $70,000 - $95,000
Marketing & Lead Generation Specialist Role

Are you a seasoned marketing professional seeking a challenging role in B2B marketing or lead generation? We are looking for an ambitious individual to join our team as a Marketing & Lead Generation Specialist. As a key member of our marketing department, you will be responsible for designing and executing high-performing email campaigns, managing end-to-end campaign processes, and building high-quality email lists tailored to our ideal client profile.

Key Responsibilities:
  • Email Campaigns: Design and execute high-performing email campaigns and custom email sequences to capture attention, build engagement, and drive conversions.
  • Campaign Management: Manage end-to-end campaign processes—from domain warmup and copywriting to scheduling, follow-ups, and performance optimization—to ensure outreach runs smoothly.
  • Tools Proficiency: Proficiency with industry-standard tools such as Instantly.ai, Apollo, HubSpot, Sales Navigator, and similar platforms.
  • Lead Generation: Build high-quality, verified email lists tailored to the ideal client profile using LinkedIn Sales Navigator, Apollo.io, and Hunter.io.
  • Prospecting Flows: Manage multi-step prospecting flows through Dripify and engage 800–1,000 ideal prospects per month; drive partner outreach on LinkedIn to identify resellers and open new sales channels.
  • Content Creation: Create two to three engaging LinkedIn posts per week, repurpose podcasts into snippets, collaborate with customers to build case studies, produce short video content for social media, and plan/optimize LinkedIn Ads campaigns.
  • Podcast Campaigns: Coordinate at least two podcasts per month, including scheduling, guest communication, and light preparation; turn episodes into content assets for outreach and positioning.
  • CRM and Reporting: Ensure qualified leads are entered into HubSpot with proper tags and notes; maintain clean CRM and campaign trackers; provide weekly performance reports on outreach, meetings booked, and conversions.
  • Client Coordination: Act as the liaison between our team and client teams, gather marketing inputs (case studies, testimonials, brand guidelines), manage approvals, and collaborate via Slack and Zoom to ensure smooth execution.
Qualifications:
  • 3–4 years of proven experience in B2B marketing or lead generation.
  • Experience using outbound tools like Apollo, Instantly, and Dripify; knowledge of HubSpot CRM for pipeline management.
  • Experience running LinkedIn Ads, creating case studies, and producing content for social media.
  • Strong written English and excellent communication skills, with direct coordination with clients.
  • Familiarity with simple design and video tools like Canva or CapCut is an advantage.
  • Organized, detail-oriented, and able to manage multiple tasks independently in a remote environment.

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