Product Marketing Leader

16 hours ago

Rawalpindi Cantonment, Pakistan beBeeProductMarketing Full time 14,000,000 - 22,000,000
Product Marketing Professional

We are seeking a seasoned Product Marketing Manager to lead our product marketing initiatives.

  • The successful candidate will be responsible for owning and improving the full customer journey from lead to prospect to customer to champion.
  • This includes engaging with customers in support of the above, translating technical details into benefits for the user, following and analyzing market trends to position products, and developing product marketing strategies (pricing, advertising, product launching).
  • Craft compelling messages across marketing channels (landing pages, ad campaigns) and work with various roles (design, content, acquisition, product, sales) to implement strategies.
  • Test marketing product features, releases, and ad copy, evaluate projects using relevant KPIs and feedback from existing and prospective customers.
Requirements
  • Proven experience as a Product Marketing Manager, Brand Manager or similar role.
  • Background in design and copywriting is a plus.
  • Experience with early stage SaaS products is a plus.
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns).
  • Working knowledge of web analytics tools (Google Analytics, WebTrends).
  • Creativity, analytical mind and strong quantitative skills.
Location

Information Technology and Services - Islamabad, Pakistan

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