
Digital Advertising Expert
2 days ago
This is a critical role responsible for managing paid advertising campaigns to achieve business objectives.
- The ideal candidate will ensure that ads are delivered to the right target audience through the most effective channels.
- Key responsibilities include managing paid campaigns, optimizing plans and budgets, and preparing schedules as needed.
- The Paid Advertising Expert will also monitor costs and return on investment (ROI), ROAS, and CPA, share reports and stats of ad performance with management, and proofread advertising material before launching campaigns.
- Additionally, the role involves coordinating and overseeing the development and launch of campaigns, monitoring audience and media trends, and optimizing ad delivery, landing page conversion, and user experience.
- The Paid Advertising Expert will continuously test and iterate to find the best multi-channel paid mix.
To be successful in this role, candidates must have:
- Proven 5-7 years of experience as a Media Buyer or similar role; digital media experience is preferred.
- Bachelor's degree in advertising, marketing, communications, or similar.
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager, LinkedIn.
- Familiarity with media buying, planning, and research.
- Interest in following advertising and media trends.
- Excellent communication and negotiation skills.
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