Email Marketing Specialist

5 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Email Marketing Specialist

We are seeking a skilled Email Marketing Specialist to join our team.

Job Description:
  • Develop and Execute Targeted Email Campaigns: Plan, create, and implement targeted B2B email marketing campaigns to attract new business clients, leveraging expertise in IT industry.
  • Manage the Email Lifecycle: Manage the full email lifecycle from concept, design, testing, and execution through to analysis, ensuring seamless delivery and resolution of spam filtering and blacklist issues.
  • Create Compelling Email Content: Write compelling and engaging email copy with clear calls to action, utilizing strong copywriting skills and ability to craft concise content.
  • Optimize Email Automation Sequences: Continuously optimize email automation sequences to improve open rates and lead conversion, conducting A/B testing on subject lines, content, and CTAs.
  • Analyze and Report Performance: Track and analyze email campaign performance, including open rates, click-through rates (CTR), and conversions, providing actionable insights and recommendations for improving campaign effectiveness.
Required Skills and Qualifications:
  • Marketing Expertise: Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Email Marketing Experience: 1-2 years of experience in B2B email marketing, with proven skills and track record in the IT industry.
  • Tools and Technology: Hands-on experience with email marketing tools (e.g., Apollo, Mailchimp) and A/B testing and performance reporting tools (e.g., Google Analytics, CRM systems).
Benefits:
  • Medical Insurance: *Yearly Increments.*Medical insurance is provided.
  • Work-Life Balance: Job Timings: 9:00PM to 6:00AM - Night Shift (Monday to Friday). (Please note that this is a night shift position).
Others:
  • Job Type: Full-time (Remote). Work Location: Remote.
  • Seniority level: Entry-level.
  • Employment type: Full-time.
  • Job function: Marketing and Sales.
  • Industry: Advertising Services.


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