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Digital Media Specialist

1 week ago

Karachi, Sindh, Pakistan Connect Marketing Communication (Pvt.) Limited Full time

About the Role

We are seeking a Digital Media Specialist to join our team. As a key member of our marketing department, you will be responsible for strategizing and executing digital media buying plans to reach target audiences effectively.

Key Responsibilities

  • Digital Media Planning: Conduct thorough research on target demographics and media channels to optimize ad placements.
  • Campaign Performance Monitoring: Analyze campaign performance data to make data-driven decisions for optimization.
  • Media Budget Optimization: Optimize media budgets and allocations to ensure maximum ROI for campaigns.
  • Team Collaboration: Coordinate with internal teams to align media buying strategies with overall marketing goals.
  • Industry Trends: Stay updated on industry trends and emerging technologies to implement innovative media buying strategies.
  • Performance Reporting: Prepare and present regular performance reports to clients, showcasing campaign effectiveness.
  • Compliance: Ensure campaigns adhere to deadlines and meet client expectations.

Qualifications

  • Educational Background: Graduation in Marketing, Advertising, Business or related field is preferred.
  • Experience: 3-4 years of experience in Digital Media Buying or Digital Marketing.
  • Certification: Certification in related area is a plus.