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Digital Ads Specialist
4 hours ago
We are looking for a skilled Digital Ads Specialist to join our dynamic team at Oxbridgedigital.
As a key member of our advertising team, the successful candidate will be responsible for managing and optimizing Google Ads and Facebook Ads campaigns to drive traffic and conversions.
This includes conducting keyword research and refining targeting strategies for effective campaigns. Additionally, they will handle product listings in Google Merchant Center (GMC) for e-commerce sites, monitor and report performance using Google Analytics and Meta Ads tools, and perform A/B testing to enhance ad performance and landing pages.
The ideal candidate should have proven experience with Google Ads and Facebook Ads management, knowledge of Google Merchant Center and Facebook Business Suite, as well as familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques.
In this role, you will also be responsible for installing and managing Facebook Pixels for tracking and optimizing conversions, tracking customer journey activities such as page views, add-to-cart actions, and purchases, and proficient in using AI tools to create campaign content.
Excellent communication skills and budget management expertise are essential for creating efficient campaigns delivering impactful results. You will collaborate with web developers to align campaigns with landing pages and tracking configurations, and use tools like Canva, Figma, or similar to design creatives for campaigns.
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Meta and Google Ads Expertise
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Meta Ads Specialist
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Meta Ads Campaign Manager
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