LinkedIn Paid Advertising Specialist
15 hours ago
Take your career to the next level by becoming a LinkedIn Paid Advertising Specialist at Devsinc. We are seeking an expert who can design and execute effective strategies to attract potential clients through LinkedIn.
About the OpportunityThis position requires a strong understanding of LinkedIn's advertising capabilities and the ability to analyze campaign data. You will be responsible for building relationships with decision-makers and driving leads that convert into business opportunities.
Key Responsibilities- Lead Generation Strategy:
- Develop and implement tailored lead generation paid campaigns using LinkedIn's advertising platform
- Research and identify key stakeholders in the B2B IT market
- Targeted Outreach:
- Utilize advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients
- Send personalized and professional connection requests and follow-up messages to nurture leads
- Content Utilization:
- Collaborate with the marketing team to create engaging content (blog posts, case studies, webinars) that resonates with prospects
- Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement
- Performance Optimization:
- Monitor the effectiveness of lead-generation campaigns and suggest data-driven improvements
- Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach
- Market Research:
- Stay up-to-date with industry trends, competitor activities, and LinkedIn algorithm updates
To succeed in this role, you must have:
Qualifications- Proven experience in running B2B LinkedIn ads for lead generation for IT or B2B industries
- Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with a track record of generating warm leads
- A data-driven approach to analyzing campaign performance and optimizing results
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