LinkedIn Paid Advertising Specialist

15 hours ago


Lahore, Punjab, Pakistan Devsinc Full time

Take your career to the next level by becoming a LinkedIn Paid Advertising Specialist at Devsinc. We are seeking an expert who can design and execute effective strategies to attract potential clients through LinkedIn.

About the Opportunity

This position requires a strong understanding of LinkedIn's advertising capabilities and the ability to analyze campaign data. You will be responsible for building relationships with decision-makers and driving leads that convert into business opportunities.

Key Responsibilities
  1. Lead Generation Strategy:
    • Develop and implement tailored lead generation paid campaigns using LinkedIn's advertising platform
    • Research and identify key stakeholders in the B2B IT market
  2. Targeted Outreach:
    • Utilize advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients
    • Send personalized and professional connection requests and follow-up messages to nurture leads
  3. Content Utilization:
    • Collaborate with the marketing team to create engaging content (blog posts, case studies, webinars) that resonates with prospects
    • Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement
  4. Performance Optimization:
    • Monitor the effectiveness of lead-generation campaigns and suggest data-driven improvements
    • Analyze key metrics (response rate, connection rate, lead quality) to optimize outreach
  5. Market Research:
    • Stay up-to-date with industry trends, competitor activities, and LinkedIn algorithm updates
Requirements

To succeed in this role, you must have:

Qualifications
  1. Proven experience in running B2B LinkedIn ads for lead generation for IT or B2B industries
  2. Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with a track record of generating warm leads
  3. A data-driven approach to analyzing campaign performance and optimizing results


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