E-commerce Strategy Director

11 hours ago


Lahore, Punjab, Pakistan Freelancerprox Full time

E-commerce Strategy Director Job Description:

We're looking for a highly skilled E-commerce Strategy Director to lead our e-commerce and performance marketing efforts. This is a unique opportunity to join our team and drive revenue growth through strategic planning, execution, and optimization of our Shopify store and digital marketing campaigns.

Key Responsibilities:

  • Shopify Store Management
  • Manage and maintain the Shopify store to ensure a seamless user experience.
  • Oversee product listings, including updates to descriptions, pricing, and inventory management.
  • Collaborate with the design team to enhance website layouts, banners, and images.
  • Optimize the store using SEO best practices to improve visibility and organic traffic.
  • Monitor site performance, resolve technical issues, and liaise with developers for support when needed.
  • Ensure compliance with security and scalability standards for the Shopify store.
  • Performance Marketing
  • Develop, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
  • Analyze campaign performance metrics such as CTR, CPA, ROAS, and conversions to ensure effectiveness.
  • Conduct A/B testing to improve ad creatives, audience targeting, and landing pages.
  • Manage marketing budgets, ensuring cost-efficient campaigns that achieve performance objectives.
  • Research and explore new digital marketing channels and strategies to maximize ROI.
  • Work closely with content and creative teams to align marketing assets with campaign goals.

Requirements:

  • Proven experience in managing Shopify stores and leading e-commerce initiatives.
  • Strong expertise in digital marketing, particularly in PPC, social media advertising, and retargeting.
  • Proficiency with analytics tools and SEO best practices.
  • Exceptional leadership and analytical skills, with the ability to drive results.


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