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E-commerce Strategy Director
11 hours ago
E-commerce Strategy Director Job Description:
We're looking for a highly skilled E-commerce Strategy Director to lead our e-commerce and performance marketing efforts. This is a unique opportunity to join our team and drive revenue growth through strategic planning, execution, and optimization of our Shopify store and digital marketing campaigns.
Key Responsibilities:
- Shopify Store Management
- Manage and maintain the Shopify store to ensure a seamless user experience.
- Oversee product listings, including updates to descriptions, pricing, and inventory management.
- Collaborate with the design team to enhance website layouts, banners, and images.
- Optimize the store using SEO best practices to improve visibility and organic traffic.
- Monitor site performance, resolve technical issues, and liaise with developers for support when needed.
- Ensure compliance with security and scalability standards for the Shopify store.
- Performance Marketing
- Develop, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
- Analyze campaign performance metrics such as CTR, CPA, ROAS, and conversions to ensure effectiveness.
- Conduct A/B testing to improve ad creatives, audience targeting, and landing pages.
- Manage marketing budgets, ensuring cost-efficient campaigns that achieve performance objectives.
- Research and explore new digital marketing channels and strategies to maximize ROI.
- Work closely with content and creative teams to align marketing assets with campaign goals.
Requirements:
- Proven experience in managing Shopify stores and leading e-commerce initiatives.
- Strong expertise in digital marketing, particularly in PPC, social media advertising, and retargeting.
- Proficiency with analytics tools and SEO best practices.
- Exceptional leadership and analytical skills, with the ability to drive results.
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