Digital Content Strategist

2 days ago

Lahore, Punjab, Pakistan beBeeContent Full time 6,500,000 - 8,500,000

Digital Content Specialist

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As a Digital Content Specialist, you will play a pivotal role in elevating our presence in Pakistan through the creation of engaging digital content. Your primary responsibility will be to develop content for various digital channels with the aim of driving engagement, building audience, and increasing web traffic.

  • Create compelling content and copy for our digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics.
  • Develop messaging, marketing materials, and various forms of digital online copy for LUMS Admission, non-admission campaigns directed towards building brand awareness.
  • Ensure consistency in our digital messaging by following brand guidelines.
  • Collaborate with the digital marketing team to produce content that generates results.
  • Utilize editing, content management, and HTML skills to publish and edit content across various digital platforms.
  • Apply knowledge of SEO and content development to create digital content ensuring visibility of the University across multiple search platforms.
  • Monitor and present analytics with relevant data, trends, successes, exceptions etc.
  • Adhere to web etiquette to ensure the right message is delivered through the right channels.
Required Skills and Qualifications
  • Knowledge of marketing concepts, advertising, devising and executing campaigns, public relations and client management.
  • Excellent oral and written communication skills.
  • Attention to detail regarding flow, readability, and sentence variety.
  • Understanding of search engine optimization best practices.
  • Ability to cooperate with other writers and editors to complete projects.
  • Capacity to provide constructive feedback on writing projects.
  • Proficiency in Microsoft Office, social media, managing content for digital channels.
Benefits
  • A dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role.
  • The opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.
  • Access to a world-class university campus offering all the facilities and amenities, including a Sports Complex, a FINA certified swimming pool, and separate gyms for women and men.
  • Discounts and internal educational discounts to the community as a token of each member's value.
Others
  • LUMS is an equal opportunity employer and celebrates diversity, committed to building an inclusive workplace for all employees.
  • We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability, or social status.

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