
Digital Media Operations Specialist
6 days ago
Job Title: Digital Media Operations Specialist
Role Overview: As a Digital Media Operations Specialist, you will play a critical role in executing high-quality ad campaigns across our platform. This is a hands-on operations position where you'll manage the full campaign lifecycle—from trafficking and setup to monitoring, optimization, and post-campaign reporting.
Key Responsibilities:
- Manage end-to-end campaign setup, ensuring that targeting, placements, creative assets, and schedules are configured correctly and in alignment with campaign agreements.
- Monitor daily delivery metrics and proactively address issues related to pacing, creative approval, or platform-level discrepancies.
- Suggest and implement campaign optimizations based on performance data, such as adjusting placements, updating targeting criteria, or refining timing for maximum engagement.
- Act as a central point of coordination between Sales, Product, Engineering, and Analytics teams, ensuring smooth and timely campaign activations.
- Generate comprehensive post-campaign performance reports that highlight key metrics such as impressions, clicks, CTR, CPC, CPM, and overall effectiveness.
- Collaborate with the Data and BI teams to automate routine reports and enhance the reliability and accessibility of campaign data.
- Continuously improve operational workflows by identifying bottlenecks and updating SOPs related to QA, campaign setup, and troubleshooting processes.
- Validate inventory and capacity for high-priority campaigns, supporting the commercial team in planning and forecasting.
- Escalate delivery risks in a timely manner and work cross-functionally to resolve issues before they impact performance.
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