Senior Digital Communications Specialist

2 days ago

Lahore, Punjab, Pakistan beBeeDigital Full time 5,000,000 - 7,500,000
Job Title:

The Brand and Socials Manager plays a crucial role in managing and showcasing the company's online presence. This involves flexible hours based on workload, sometimes requiring immediate tasks that may take just 10 minutes.

Key Responsibilities:
  • Manage Online Presence: Oversee and enhance the company's presence on social media and other digital platforms, focusing on engagement and growth.
  • Post Marketing Content: Regularly post content to social media platforms to maintain engagement and promote the brand's events and services.
  • Strategic Enhancement of Digital Footprint: Plan and execute initiatives to improve the brand's digital visibility and engagement with the target audience.
  • Creative Content Selection: Choose event images and other content that showcase the best of the brand, aligning with the image and marketing goals.
  • Copywriting for Ads and Marketing Materials: Craft compelling copy for advertisements, social media posts, and other marketing communications.
  • Contributing to Marketing Strategies: Play a key role in the development of marketing strategies, ensuring social media efforts are aligned with overall marketing objectives.
  • Determine Content Frequency and Quality: Determine the optimal frequency and quality of content posts to best engage the audience and achieve marketing objectives.
  • Manage Digital Assets: Oversee the organization and management of digital assets on cloud storage, ensuring easy access and efficient use.
  • Update Website: Update and maintain the website to ensure it reflects the latest events, offers, and company news, providing a consistent and compelling online experience.
Job Specification:
  • Brand Management: Strategic thinking, brand positioning, and creative development.
  • Social Media Management: Content creation, platform expertise, community management, and analytics.
  • Communication: Excellent written and verbal communication skills.
  • Technical Skills: Proficiency in social media management tools
  • Project Management: Strong organizational skills, attention to detail, and ability to manage multiple projects.
  • Flexibility: Adaptable to changing trends and willing to work flexible hours.

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