Category Strategist

12 hours ago

Karachi, Sindh, Pakistan HR WAYS Full time
About the Job

We are seeking an experienced Category Strategist to lead our beverage category in Karachi. The ideal candidate will have a strong background in FMCG and experience in trade management.

The Category Strategist will be responsible for developing and implementing a category strategy that aligns with our company's overall goals and objectives. This includes:

  • Strategic Planning: Understanding and implementing a category strategy aligned with the company's overall goals and objectives.
  • Drive Sales volume across MT, GT and Wholesale and Bulk:
    • Plan for which channels to sell from
    • Plan for Trade Spent for each channel
    • Lead negotiations at DMTs with NKAM
    • Drive deals in Wholesale and Beverages Depots along with Field Team
    • Identify opportunities and align field Team for execution
    • Set and drive retail coverage KPIs

Requirements:

Education: MBA from one of the top institutes based in Karachi.

Experience: 12+ years in FMCG and 5+ years must have in Beverages industry at ZM/RSM level.

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