
Digital Marketing Strategist
1 day ago
We are seeking a highly motivated and driven individual to oversee the digital marketing of our portfolio of brands.
The ideal candidate has 3+ years of experience in Digital Marketing, preferably from a tech company that operates in supply chain, logistics, ride-hailing, e-commerce or professional services.
Key Responsibilities
- Plan, execute, and oversee all digital marketing campaigns to optimize for acquisition and retention performance.
- Provide a detailed overview of digital marketing funnels to understand drops.
- Create a marketing communications calendar for seamless execution and excellent transparency.
- Develop strategies for quarterly campaign spending and anticipated performance.
- Guide content creation by understanding what type of content resonates best with our target audience.
- Coordinate with a digital marketing agency to deliver content on time for digital campaigns.
- Generate reports on digital marketing performance across multiple channels.
- Ensure insights from reports are utilized in future planning of campaigns.
Success Metrics
- Reduce cost per acquired customer.
- Achieve retention rates of 65% or higher.
- Continuously improve campaign performance and content quality through rising engagement levels.
- Promote high-quality work from the agency.
- Share clear reports on campaign performance for informed decision-making.
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