
Marketing and Communications Expert
2 days ago
Job Description
Codifica Inc is revolutionizing the healthcare industry with cutting-edge AI solutions. Our team is driven by innovation and customer-centricity, and we're looking for a passionate Digital Marketing Manager to join our dynamic marketing team.
Key Responsibilities:
- Develop and Execute Marketing Strategies: Create and implement data-driven marketing strategies to drive lead generation, brand awareness, and customer engagement.
- Create Engaging Content: Produce high-quality content, including blog posts, articles, social media updates, infographics, and email campaigns, tailored to our SaaS audience.
- Manage Digital Campaigns: Design and execute targeted digital marketing campaigns, measuring performance and optimizing for increased conversions and customer acquisition.
- Optimize Website Content: Ensure that our website content is optimized for SEO and leveraging paid search strategies (Google Ads, LinkedIn Ads) to generate leads.
- Analyze and Report KPIs: Monitor, analyze, and report on key performance indicators (KPIs), including traffic, conversions, and engagement, to ensure continuous improvement.
Requirements:
- A minimum of 3-5 years of proven experience in digital marketing, specifically for Software-as-a-Service (SaaS) companies in the US.
- Expert-level knowledge of lead generation through social media, blogs, email marketing, and other content-driven strategies.
- Strong understanding of SEO, SEM, content marketing, and web analytics (Google Analytics, HubSpot, etc.).
- Hands-on experience with paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads).
- Excellent content creation, writing, and editing skills tailored for a B2B audience.
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp).
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Excellent communication and collaboration skills.
Benefits:
- Opportunity to work with a fast-growing AI company.
- Collaborative and innovative team culture.
- Flexibility in work location and hours.
- Room for professional growth and career development.
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