
Fashion Marketing Campaign Coordinator
5 days ago
Creative Marketing Specialist - Luxury Fashion Brand
Job Description:This role is responsible for upholding the brand's luxury image and driving engagement with its target audience through creative marketing campaigns.
Key Responsibilities:- Campaign Development: Develop and execute creative marketing campaigns that align with the brand's luxury positioning and aesthetic.
- Content Creation: Produce high-quality content, including images, videos, and graphics, that reflect the brand's values and messaging.
- Brand Messaging: Collaborate with the marketing team to refine brand messaging and storytelling, ensuring consistency across all communication channels and campaigns.
- Social Media Management: Manage the brand's presence on social media platforms, including Instagram, Facebook, and TikTok, to engage with the target audience.
- Influencer Partnerships: Identify and collaborate with influencers and brand ambassadors whose aesthetic and audience align with the brand's values.
- Event Coordination: Assist in planning and executing brand events that reflect the brand's luxury identity and create memorable experiences.
- Market Research: Stay informed about industry trends, competitor activities, and consumer preferences within the luxury fashion market.
- Collaboration: Liaise with cross-functional teams to ensure cohesive brand messaging and execution across all touchpoints.
- Performance Analysis: Monitor and analyse the performance of marketing campaigns and initiatives, leveraging data and analytics to measure success.
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