
Marketing Manager for Men's Fashion
5 days ago
For success in this role, a degree in Marketing, preferably in Fashion Marketing (Graduate/Masters), is highly preferred with relevant experience.
The Brand Manager will formulate, direct, and coordinate marketing activities and policies to promote Mens Store products and services. This includes providing marketing and customer service direction, structuring and implementing seasonal marketing plans, and identifying, developing, and evaluating marketing strategies based on the establishment's objectives and market characteristics.
Main responsibilities include developing yearly marketing plans for optimal product mix, pricing strategy, media mix, and distribution expansion requirements. Furthermore, securing ads for the magazine from various organizations and working closely with them to maximize the exposure of the Mens Store business will be essential.
The Brand Manager must develop pricing strategies that balance firm objectives and customer satisfaction while coordinating activities of departments such as sales, graphic arts, media, finance, and research.
Responsibilities also include managing events, brands, and Mens Store PR coordination and strategy, implementing VIP customer strategies, CRM/loyalty programs, and MTM strategies.
In addition, the Brand Manager will develop a PR strategy for the company's luxury side and the CEO in synergy with Lotus, prepare and negotiate advertising and sales contracts, and focus on the development of company business as well as expansion into untapped markets.
Last but not least, the Brand Manager will develop yearly sales promotion/advertising budget for approval by the CEO and implement sales promotion strategies/tactics to meet targets set by management.
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