Senior Director of Growth

1 day ago

Lahore, Punjab, Pakistan beBee Careers Full time

Head of Growth Marketing

We are seeking an experienced Head of Growth Marketing to lead our growth marketing efforts. As the head of this team, you will be responsible for driving measurable growth and maximizing customer lifetime value.

Main Responsibilities:

  • Develop and Execute Full-Funnel Growth Strategy: Own the strategy and execution of our growth marketing efforts across paid acquisition, lifecycle marketing, conversion optimization, and retention.
  • Take Ownership of Customer Acquisition Channels: Paid media (Meta, Google Ads, influencer, affiliate, display ads) and digital marketing (SEO, affiliate marketing, influencer marketing), while also optimizing lifecycle marketing (email, SMS, push) for maximum performance.
  • Manage Budget Allocation: Across channels to maximize CAC/LTV efficiency and ROAS.
  • Lead a Team: Including specialists in paid media, retention, and analytics.

Requirements:

  • Bachelor's Degree in Business Administration or Marketing: Or a related field (preferred).
  • 5+ Years in Growth Marketing: Performance marketing, or ecommerce marketing.
  • Strong Expertise in Paid Acquisition and Lifecycle Marketing: And digital marketing (SEO, affiliate marketing, influencer marketing).
  • Data-Driven Mindset: Experience in A/B testing, funnel optimization, and LTV/CAC modeling.
  • Leadership Experience: Has led a team before.
  • Deep Understanding of DTC/Ecommerce Metrics: CAC, LTV, AOV, conversion rates.

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