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Creative Branding Visionary

2 weeks ago

Islamabad, Islamabad, Pakistan iGate Full time
Job Description:

We're seeking a Creative Branding Visionary to shape our brand image. As a team-oriented cross-functional leader, you'll understand consumer insights and devise creative marketing campaigns driven by deep consumer behavior. The ideal candidate is a strategic thinker who can build brands from products, augment the brand value, and enhance overall profitability.

Main Responsibilities:

  • Develop and execute comprehensive creative communication strategies aligning with company goals and objectives.
  • Define and refine the brand's unique value proposition, resonating with target audiences and distinguishing us from competitors.
  • Oversight of visual and verbal identity development, including logos, color schemes, messaging, and tone of voice.
  • Drive integrated marketing campaigns that effectively communicate the brand message and drive awareness and engagement.
  • Build and manage high-performing teams, providing guidance, mentorship, and clear direction.
  • Collaboration with product development, sales, and customer service departments for alignment with creative and branding requirements.
  • Market trend analysis, staying updated on industry trends, consumer preferences, and competitive landscapes to inform creative strategy.
  • Effective management of creative resources to meet internal and external customer requirements and deadlines.
  • Establishment and tracking of key performance indicators to measure success and make informed judgments on campaigns and communications.

Requirements and Qualifications:

  • Bachelor's degree in Creative Arts, Marketing, or a related field (Master's preferred).
  • Proven experience of 7-8 years in creative, branding, communication, audio/video production, and external agency relationship roles.
  • A track record of successful implementation of creative communications, campaigns, and content with international/global creative brand management.
  • Strong leadership and team management skills, with experience leading cross-functional teams.
  • Exceptional communication and interpersonal skills, inspiring and influencing others.
  • Analytical mindset using data and market research to inform branding decisions.
  • Creative thinking with a keen eye for design and branding aesthetics.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Proficiency in Adobe Creative Suite, Canva, video editing, and post-production tools and software.
  • Possession of exceptional project management skills and ability to meet deadlines and deliver results.
  • Strong ability to onboard external agency partners for creative productions.