
SEO Manager
1 week ago
Job Role
The objective of this position is to manage all search engine optimization activities including link building and keyword strategy to increase website rankings, resulting in higher traffic. Key responsibilities include ongoing keyword research, implementing recommendations for organic SEO success, analyzing competitors' strategies, using best SEO practices on new developments, and recommending modifications to website architecture.
Key Responsibilities:
- Create effective SEO tactics
- Track keywords to gain a competitive advantage
- Set measurable goals that demonstrate improvement in SEO rankings
- Monitor daily performance metrics to build an informed SEO strategy
- Collaborate with others within the department to manage SEO strategy
- Identify and implement metadata improvements
- Perform ongoing keyword research, discovery, and expansion for new relevant keywords
- Research and analyze competitor sites
- Implement structured data markup to help search engines parse and understand the website's information
- Work with developers to ensure best SEO practices are followed
- Make SEO-based revisions on company web pages
- Work with the team to drive content creation and marketing
- Develop optimisation strategies to increase search engine results rankings
- Measure and report the performance of all SEO campaigns against goals (ROI and KPIs)
- Identify trends and insights and optimize work streams based on those insights
Requirements
- Bachelor's Degree in Business Administration or equivalent degree in the relevant field
- Minimum 3 years of experience as an SEO Specialist
- Hands-on experience in developing and implementing SEO campaigns
- Competent user of Ahrefs, SEMRush, Google Search Console, Hubspot
- Understanding of on-page and off-page optimisation and link building
- Solid knowledge of website analytics tools (Google Analytics)
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven reporting skills
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