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5 days ago
We are seeking an experienced LinkedIn Profile Manager to join our team. As a key member of our organization, you will be responsible for managing company and executive profiles, developing networking strategies, and leveraging LinkedIn's platform to drive business growth.
The ideal candidate will have expertise in profile optimization, targeted outreach, and automation tools. They will ensure key company executives and corporate brand profiles are up-to-date, professional, and aligned with strategic objectives.
- Profile Optimization: Develop and maintain high-quality, engaging profiles that showcase the company's values and mission.
- Targeted Outreach: Utilize LinkedIn Sales Navigator for targeted campaigns, engaging with potential clients, partners, and industry influencers.
- Outreach Campaigns: Create personalized messaging that resonates with different audience segments to build connections and generate leads.
- Automation Tools: Leverage LinkedIn tools to efficiently manage connection requests, follow-ups, and content sharing while maintaining a personalized approach.
- Analytics and Insights: Monitor LinkedIn analytics to track engagement, growth in connections, and effectiveness of outreach efforts, adjusting strategies as needed for optimal results.
- Emerging Trends: Stay current with LinkedIn's evolving features and best practices to maintain a competitive edge and advise on emerging networking strategies.
To be successful in this role, you will need:
- B2B Social Media Expertise: Proven experience as a LinkedIn Profile Manager or similar role with expertise in B2B social media, particularly LinkedIn.
- LinkedIn Business Tools: In-depth knowledge of LinkedIn Sales Navigator and other LinkedIn business tools, with a proven track record of driving outreach and engagement.
- Automation Tool Best Practices: Familiarity with LinkedIn automation tools and best practices for their ethical and effective use.
- Personal and Corporate Branding: Strong understanding of personal and corporate branding principles, with the ability to craft compelling profile summaries, experiences, and content.
- Communication and Copywriting: Excellent communication and copywriting skills, tailored to professional networking and social selling.
- Analytical Mindset: Analytical mindset with experience in interpreting LinkedIn insights and metrics to guide strategy.
- Organizational Skills: Organizational skills and attention to detail, with the capacity to manage multiple profiles and campaigns concurrently.
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