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Head of Digital Marketing Operations

2 weeks ago

Karachi, Sindh, Pakistan Codup Full time
Director of Marketing and Growth

This role is responsible for leading the execution of Codup's GTM strategy, managing the on-the-ground marketing team, and driving growth through data-driven marketing initiatives. The successful candidate will have a proven track record of developing and executing effective marketing strategies, building and maintaining strategic partnerships, and driving revenue growth.

Key Responsibilities:

  1. Develop and Execute Marketing Strategy: Lead the execution of Codup's GTM strategy, ensuring seamless coordination and data-driven decision-making.
  2. Build and Maintain Partnerships: Develop and maintain relationships with strategic partners, identifying and executing co-marketing opportunities to optimize ROI.
  3. Oversight of Events and Campaigns: Oversee the planning and execution of trade shows, conferences, and advisory dinners, ensuring full integration into broader marketing campaigns.
  4. Drive Data-Driven Marketing: Analyze campaign and partnership performance metrics to provide actionable insights for optimization and improve marketing ROI across channels.
  5. Cross-Functional Collaboration: Facilitate collaboration between marketing, sales, and product teams to align messaging, campaigns, and initiatives.

Requirements:

  • 7+ Years of Marketing Experience: With at least 3 years in a leadership or director-level position.
  • Proven Leadership Skills: Ability to lead and develop high-performing teams.
  • Strong Analytical Skills: Experience in campaign performance tracking, CRM data, and marketing analytics tools.
  • Strategic Partnership Expertise: Managing and optimizing partner relationships and co-marketing efforts.
  • Exceptional Collaboration Skills: Cross-functional coordination skills, particularly with sales and product teams.
  • Tech Proficiency: HubSpot, Google Analytics, and ABM platforms.