Head Of Digital Marketing

2 weeks ago

Karachi, Sindh, Pakistan Bevy Solutions Full time
Head Of Digital Marketing
Bevy Solutions, Pakistan

The primary elements of the role are to lead and manage the Digital Marketing team and to ensure Bevy Digital continues to deliver cutting edge digital campaigns and thought leadership to clients.

Duties & Responsibilities
  • Managing the strategic development and workload of the Agency's Digital Marketing team including appraisals, training & development and team resourcing
  • Keep abreast of new technology, media owners and networks within the digital landscape and create new opportunities where-ever relevant to maintain the Agency's market leader position
  • Hold strong relationships with all third party suppliers that are beneficial to the Agency, including ensuring that any service level agreements are met
  • Ensure that all Digital Marketing processes, both internally and externally, run seamlessly and are updated when necessary
  • Ensure that all media rates are competitive in the agency market-place and all supplier rates are negotiated to ensure Bevy Digital receives the best value for money
  • Digital integration into other areas of the Agency such as offline media and partnerships, whilst maintaining the same level of campaign innovation and volume in the Digital Marketing department
  • Responsibility for departmental profitability and long-term business planning to achieve financial targets
  • Involvement and execution of new business pitches
  • Build confidence in Digital internally across the agency and externally with clients
  • Contact and relationship building with clients at the most senior level
  • Strategy, planning and fulfillment of campaigns for assigned accounts, working in collaboration with members of the relevant Account teams
  • Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients
  • Play a leadership role on client engagements, serving as a digital strategist to both account leads (internal) and clients (external)
  • Serve as thought leader in aligning digital marketing strategy with a client's business goals and objectives
  • Drive high level discussions on the role of digital within the total marketing ecosystem
  • Working with the leaders of the client team, help convince clients of the value of digital marketing services to their business help them define needs and potential solutions
  • Help guide clients in defining their digital vision
  • Serve as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definition
  • Play an active role in new client acquisition and new business presentations
  • Provide methodological support, coaching, professional development and training to staff.
Job Specification

Qualifications & Experience

  • Minimum 2 years of experience in digital marketing or strategic marketing position
  • Strong passion for and knowledge of technology and digital marketing
  • Team player with the confidence and integrity to earn client and internal team confidence quickly
  • Ability to thrive in a fluid and entrepreneurial environment
  • Strong familiarity with digital metrics & analytics
  • In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics.)
  • Experience in a fast-paced agency environment
  • The ability to work under pressure, to strict deadlines in a busy and evolving environment, whilst delivering a highly professional service and attitude
  • Experience managing an accomplished team
  • Proven senior level digital marketing experience across all digital disciplines, including campaign strategy, online planning & buying across all digital channels including mobile, PPC and social media
  • Knowledge of emerging markets and trends within the wider digital industry, including consumer habits
  • Knowledge of ad-serving tools
  • Excellent project management, attention to detail and organizational skills
  • Outstanding interpersonal, communication and presentation skills (both written and verbal)
  • Confident, resourceful and an exceptional decision maker
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