PPC Specialist

3 days ago

Saddar Town, Pakistan beBee Careers Full time
Job Title: PPC Specialist

As a seasoned SEM expert, you will be responsible for executing tests, collecting and analyzing data to achieve maximum ROI in Google AdWords and Facebook campaigns.

Key Responsibilities:
  • Track, report, and analyze website analytics and PPC, Facebook ads initiatives and campaigns.
  • Manage campaign expenses, estimating costs and reconciling discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns and Facebook conversion campaigns.
  • Perform ongoing paid keyword discovery, expansion, and optimization.
  • Research and analyze competitor advertising links.
Requirements:
  • Proven experience in SEM and Facebook Ads.
  • Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate experiments.
  • Up-to-date knowledge of the latest trends and best practices in search engine marketing.
  • Experience with website analytics tools.

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