
PPC Specialist
2 weeks ago
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in Google AdWords and Facebook campaigns
- Track, report, and analyse website analytics and PPC, Facebook ads initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns and Facebook conversion campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyse competitor advertising links
Requirement
- Proven SEM and Facebook Ads experience
- Handling decent budget for various international campaigns preferably in UAE
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Experience with website analytics tools
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments
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