PPC Specialist

4 weeks ago

Saddar Town, Pakistan IBG consulting Full time
Job Responsibilities
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in Google AdWords and Facebook campaigns
  • Track, report, and analyse website analytics and PPC, Facebook ads initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns and Facebook conversion campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyse competitor advertising links
Job Specification

Requirement

  • Proven SEM and Facebook Ads experience
  • Handling decent budget for various international campaigns preferably in UAE
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience with website analytics tools
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
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